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Navigating New Augmented Reality Experiences

Online • Wed April 24, 2024 • 9AM EST • 3PM CEST

ARway’s Advanced Location-Based AR Platform

ARway’s Advanced Location-Based AR Platform

author Team


May 15, 2024

Key Takeaways

  • Hybrid AR Approach: Combines marker-based and markerless techniques.
  • Precise Location: Provides sub-meter accuracy for AR experiences.
  • No Hardware Needed: Reduces costs and simplifies setup.
  • Quick Deployment: AR experiences can be set up in hours.
  • Enhanced User Experience: Intuitive and efficient AR interactions.

In today’s fast-paced digital landscape, augmented reality (AR) is at the forefront of technological advancements. ARway’s state-of-the-art platform leverages both marker-based and markerless technologies to deliver superior location-based AR experiences. This hybrid approach ensures that AR applications are not only engaging and immersive but also highly precise and reliable.


Key Takeaways

Hybrid AR Approach: ARway combines marker-based and markerless techniques for robust AR experiences. This hybrid approach provides the best of both worlds, allowing for greater flexibility and accuracy in AR applications.

Location Precision: The platform offers sub-meter accuracy for location-persistent AR experiences, ensuring that digital content aligns perfectly with the physical world. This precision is crucial for applications that require detailed and accurate positioning.

Wide Applicability: ARway’s platform is suitable for navigation and interactive AR across various industries, including retail, healthcare, education, and tourism.

Advantages of ARway’s Location-Based AR System

1. No Beacons, No Hardware, No 360 Scan

ARway eliminates the need for expensive hardware setups and 3D scanning, significantly reducing initial capital expenditures (Low CAPEX). This system also avoids ongoing operational expenses related to hardware maintenance, replacement, and re-mapping (No OPEX). Minimal effort and resources are required from customers, facilitating easier and more cost-effective AR adoption (Low Commitment).

2. Fast Time to Market

With ARway, AR experiences can be set up in a matter of hours rather than weeks, speeding up deployment (Quick Setup). The platform is designed to be intuitive, requiring no technical skills for setup, thus lowering barriers to entry (User-Friendly).

3. Enhanced Visitor and Customer Experience

ARway’s markers act as intuitive signals, making users aware of AR experiences in the venue (Natural Trigger Points). Markers can be scanned quickly from up to 6 meters away, across various surfaces and angles (Efficient Scanning). These markers can also serve dual purposes as effective advertising tools, offering a cost-efficient marketing solution (Marketing Opportunities). The simplicity and low cost of deploying markers allow for widespread use in diverse environments (Easy Deployment).

Comparing AR Technologies

Marker-Based AR: This uses specific markers, like QR codes or images, to anchor 3D content. Examples include PlayStation Wonderbook and Snapchat filters. It’s easy to set up and cost-effective but limited by marker visibility and placement.

Markerless AR: This utilizes environment patterns, motion sensors, and machine learning algorithms to place 3D objects. Examples include Pokémon Go. It’s flexible and immersive but requires sophisticated sensors and algorithms.

Location-Based AR: This displays virtual content based on the user’s geographic location, using technologies like GPS and BLE beacons. Examples include location-based gaming and navigation apps. It provides contextually relevant experiences but depends on accurate location data.

Superimposition AR: This overlays virtual objects onto real-world objects, effective for visual demonstrations but limited to visual superimposition.

ARway’s Hybrid Approach

ARway merges the strengths of marker-based and markerless AR technologies to offer a best-in-class platform. This includes:

  • GPS and Location Tools: For accurate geographical positioning.
  • Digital Compass and Sensors: Ensures precise orientation and motion tracking.
  • Camera and Depth Sensors: Provides advanced real-time environment analysis.
  • Visual Positioning System (VPS): Delivers superior spatial accuracy and contextual awareness.

Applications of ARway’s Hybrid System

Retail: Guides customers efficiently to products and stores, facilitating virtual try-ons and detailed product information.

Airports and Transportation Hubs: Helps travelers navigate to gates, check-in counters, and amenities seamlessly.

Healthcare: Assists patients and visitors in locating departments and specialists within large medical facilities.

Education and Universities: Enhances campus tours and educational materials with engaging AR content.

Events and Conferences: Guides attendees to sessions and exhibitions, enhancing event experience and participation.

Manufacturing and Warehousing: Improves navigation and logistics within large warehouses.

Tourism and Hospitality: Enhance visitor experiences with guided tours and historical insights.

Real Estate and Construction: Provides dynamic property tours and showcases architectural models.

Field Services: Helps field service technicians navigate to service sites with AR overlays for repair instructions.

ARway’s Innovative Features and Technologies

1. Visual Positioning System (VPS): Enhances spatial accuracy using computer vision techniques.

2. Depth Sensors and LiDAR: Provides detailed 3D mapping of the environment.

3. Advanced Camera Integration: Uses high-resolution cameras for detailed images and videos.

4. GPS and Location Tools: Utilizes GPS technology for accurate geographical positioning.

5. Digital Compass and Motion Sensors: Tracks device orientation and movement.

6. Machine Learning Algorithms: Analyzes sensor data for improved AR content placement.


ARway’s hybrid AR platform redefines augmented reality by combining the simplicity of marker-based systems with the advanced capabilities of markerless technologies. This approach ensures precise, location-based AR experiences that significantly improve user engagement and operational efficiency across various industries.

Contact Us

Transform your business with ARway’s advanced location-based AR platform. Explore the comprehensive features and benefits today by contacting ARway and start creating immersive AR experiences that captivate and engage your audience.

Visit our Resources Page to access in-depth guides and tutorials that cover ARway’s extensive features, from basic configurations to advanced techniques. Engage with our Community Forum to connect with fellow AR developers, exchange ideas, and gain inspiration for your next creation. This community is a vital resource for solving challenges, acquiring new strategies, and seeing how others are applying ARway to convert everyday spaces into engaging digital experiences.

Take this opportunity to advance your professional skills and provide leading-edge solutions to your clients or stakeholders. Start creating with ARway today, and discover how our platform can elevate the impact and appeal of your augmented reality projects. Whether you’re crafting interactive marketing campaigns, educational content, or innovative navigation solutions, ARway supports you in building AR experiences that resonate deeply with users.

About by is a powerful, no-code spatial computing platform that melds the real and the virtual into a seamless experience. One of its powerful features includes navigation and wayfinding that facilitates the creation of robust AR navigation with accurate positioning, digital directory, turn-by-turn, and optimized routes.

Embrace the Future with ARway

Discover how ARway’s advanced technology stack can transform your approach to augmented reality. Whether you’re a developer seeking robust AR tools or a business looking to innovate, our technology is the foundation for your next big leap.

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Embrace the Future with ARway

Discover how ARway’s advanced technology stack can transform your approach to augmented reality. Whether you’re a developer seeking robust AR tools or a business looking to innovate, our technology is the foundation for your next big leap.