Augmented reality gaming, also known as AR gaming, is the real-time integration of digital elements into the physical world. AR gaming harnesses the power of real-world environments, seamlessly blending them with interactive digital content, creating engaging and immersive experiences. Augmented reality games detect the real world and then overlay game visuals and audio using sensors such as cameras, microphones and global positioning system(GPS). (Source: TechTarget)

Evan Gappelberg, CEO of ARway commented, “The integration of AR games into the ARway platform is a game-changer for our Company. We see this as a major driver for the widespread adoption of ARway. Our vision is to continue providing innovative solutions that cater to various industries, and AR games play a vital role in this strategy.”According to intelivita, AR is revolutionizing the gaming world. Gamers can now enjoy a more immersive, competitive, and engaging experience. Due to the numerous benefits of AR in gaming, its adoption will grow at a CAGR of 21.98% between 2021 and 2028.

Augmented Reality offers a range of benefits to the gaming industry. Some of these include Immersive gaming experiences, real-world interactions, social interactions, educational benefits, and significantly, marketing and advertisement opportunities.

ARway’s AR Games integration is made possible through the ARwayKit Software Development Kit (SDK). This addition complements the existing array of features within the ARway platform, including 3D experiences, indoor navigation, advertisements, images, videos, text, hotspots, and audio. The incorporation of AR games opens a new avenue for 3D and AR game developers to integrate their stationary 3D games into the ARway platform, offering immersive, location-persistent experiences.

One prominent example of ARway’s AR Games integration is Nextech’s AR Powered Event Mobile App. This app will feature 10 out-of-the-box AR games, creating sponsorship opportunities for event organizers and show managers, while enhancing attendee engagement and creating memorable moments at events.

ARway’s diverse customer base, spanning retail, airports, museums, marketing agencies, and more, can now leverage the platform to publish location-persistent and branded AR games that best suit their unique use cases. This expansion empowers ARway’s partners in the gaming industry to distribute their gaming assets through the platform, gaining access to a broader audience and user base.

Importantly, ARway’s AR Games integration offers full support for out-of-the-box game assets across Unity, the preferred 3D gaming platform for AR game developers. Unity provides the capability to customize and optimize graphics across various platforms, from mobile devices to high-end consoles and PCs. (Source: Unity)

Investors and stakeholders can look forward to exciting opportunities as ARway continues to innovate in the AR space. The integration of custom AR games is set to drive growth and further establish ARway as a leader in the augmented reality industry.

The Company has issued 500,000 three-year stock options at $0.60, as part of the Company’s option program.

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